REAF Press and PR Page

	Media sponsorships are a key element in promoting REAF events, helping to ensure successful ticket sales while saving substantial sums of money on advertising costs and allowing more money to be distributed to the beneficiary agencies. Media sponsorships also aid in attracting cash donations from Corporate Sponsors who gain recognition of their sponsorships through logo placement in advertisements and promotions. Events include:

HELP IS ON THE WAY XIII August 5, 2007 HELP IS ON THE WAY FOR THE HOLIDAYS December 2, 2007	Help is on the Way Goes to the Movies The Palace of Fine Arts, San Francisco The Herbst Theatre, San Francisco

MEDIA SPONSORSHIPS MEDIA PARTNER MEDIA BENEFACTOR MEDIA SUPPORTER	REAF has divised the following benefit packages for media partners and sponsors in an effort to make sponsorships a win-win situation for all. Media sponsorships can be arranged for one or both of the following events. For more information about how to become a media sponsor or questions about sponsor levels, please contact the Executive Director, Ken Henderson or by phone at 415-931-2515. Media sponsors provide primary event promotion in the form of print, broadcast and online advertising. Sponsors may include network affiliated television stations, major daily newspapers, magazines and other periodicals, radio stations and websites. Media sponsorships are available at three levels and accrue a variety of benefits to the sponsoring body depending on level. top
MEDIA PARTNER (Estimated donation value of $50,000 and above):	Prominent logo placement as a "Media Partner" in all printed materials including but not limited to: All event flyers 8,000 invitation packets 1,500 event programs 1,500 auction guides All Foundation Newsletters •All display advertising, beneficiary websites and newsletters (as permitted) •Logo display and acknowledgement from the stage during the sponsored event One full-page ad in the event program •Lobby signage at the event •Acknowledgement in all press releases and other communications •Acknowledgement on the REAF website and a link to the sponsor website Ten preferred seating tickets to Help is on the Way gala and attendant receptions Access to upscale gift bags distributed to Host Level ticket buyers (1500 estimate) •Exposure on beneficiary produced promotional materials and events (Pride Parade, etc.) •Logo placement or mention on all television and radio PSA spots (as permitted) Logo placement or mention in all online promotion (as permitted) Access to celebrity performers for promotional opportunities (depending on availability) •Public appearance opportunities for sponsor representatives at REAF events •On-camera recognition and testimonial opportunities in REAF promotional videos •Print recognition in REAF promotional collateral materials •Consideration of sponsor representatives on REAF advisory boards and committees top
MEDIA BENEFACTOR (Estimated donation value of $15,000 to $49,999):
	Logo placement as a "Media Benefactor" in various printed materials including: All event flyers 8,000 invitation packets 1,500 event programs All Foundation Newsletters •All display advertising •Beneficiary websites and newsletters (as permitted) •Acknowledgement from the stage during the sponsored event •One half-page ad in the event program •Lobby signage at the event •Acknowledgement on the REAF website and a link to the sponsors website (if any) •Six preferred seating tickets to Help is on the Way gala and attendant receptions top

MEDIA SUPPORTER (Estimated donation value of $5,000 to $14,999):	Logo placement as a "Media Supporter" in various printed materials including: 8,000 invitation packets 1,500 event programs All Foundation Newsletters •Beneficiary websites and newsletters (as permitted) •One quarter-page ad in the event program •Lobby signage at the event •Acknowledgement on the REAF website and a link to the sponsors website (if any) •Four preferred seating tickets to Help is on the Way gala and attendant receptions top


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